What is Digital Marketing? Digital Marketing Kya Hai? Digital/Online/Internet Marketing Kya Hoti Hai?
In today’s scenario everything is digital and in the coming years day by day everything will be displayed, promote and market via Digital mediums. So, in layman language we can say that digital marketing or online marketing aka Internet marketing is the process of promoting your business, brand, service, information, content, product, news, or anything else via digital or online mediums like through social media, emails, SMS, WhatsApp, advertisements, and rich media etc.
Aayey Jante hain vistaar mai kee Internet marketing ya online marketing ka prachlan itna kyu badhta ja rha hai:
Ek samay tha jab log sirf television ya newspaper ke jariye he kuch khabre sun liya krte the or dunia ke bare main jankari le liya karte the lekin aaj ke iss modern daur mai bhut kuch badal chukka hain or logo ke pass ek se badhkar ek mobile phone, smartphone or kisi bhi tarah ka electronic medium available hai jisse na sirf log ek doosre se judd paate hain balki ek doosre ke sath jaruri information bhi share kr lete hain. Desh or dunia kee jankari 1 second main hamein Internet ke jariye se mil jati hai jo ke hamare gyan mai kafi had takk vridhi krti hai. Is modern life mai Internet hamari jarurat bann chukka hain or ab zyada tar kaam online hone lagey hain jiske fal swaroop hmein Internet kee knowledge honi bhi jaruri ho gyi hain. To ye hain taaakat Internet kee. Bhut sari new cheeze or products bazaar mai aate rehte hain lekin kuch log aaj bhi traditional marketing pe bharosa krke newspaper ad ya fir sirf dukaan se he business ke bare main sochte hain lekin jitni taakat or business dene kee efficiency Digital, online or Internet medium kee hai utni kisi bhi marketing channel kee nahi hain.
So, dosto ye baat samajh lijiye kee aane vale samay main Digital marketing kee bhut boom pe demand rehne vali hain. Isliye hum aapko yaha batane jaa rhe hain kee upcoming 7 to 8 years mai Digital marketing ka revenue, growth, market size, verticals, scope, jobs, or careers kitne percentage main rehne vala hain.
Sabse pehle hum baat krte hain digital/online or Internet marketing ke basis pe revenue generation kee India mai:
1). In 2019, the growth of digital industry would be 155.7 billion Indian rupees. (Estimated)
2). It will increased to 436 billion Indian rupees only in India. (Estimated)
3). Sirf Bhaarat jaise diversified desh main hee akele 500 lakh crore ka business 2025 tak estimated hain. (Estimated)
Digital Marketing Kee Industry Kee Growth Kee Baat Karey Agar:
1). Digital marketing kee industry every year fastly grows kr rhi hain all over the globe.
2). Ye growth rapidly every year lagbhag 30 to 60 percent kee jo kee aane vale time main aur badhegi.
3). Market analysis or badalte marketing trends kee vajah se Digital marketing kee value or growth aaye din ek naya history banane vali hain.
Online marketing verticals/scope or market size:
There are so many verticals of online marketing. The scope is huge and broad of online marketing. If we talk about the market size then it covers almost the complete industry except few. Almost 55% ka market size cover kia hua hain digital marketing ne or aane vale samay main ye aankada 75% above hone vala hain. Agar scope kee baat krey to widen scope hai isme. Agar verticals kee baat krey to isme bhut sare verticals or channels aate hain jo kee aapke business ko badhane mai 100% contribution krte hain. Bss jarurat hain inn sabhi verticals kee knowledge lene kee or inke upar kaam krne kee.
Let us discuss about Jobs or Career in Digital, Online or Internet Marketing:
1). If we talk about the jobs then Digital marketing is a ever green or ever growing super-duper rapidly growing industry which will require over 30+ lacs professionals in next 3 years.
2). The career growth is too much high if we talk about online marketing. Year by year you will get the handsome growth of 30 to 40% on your salary if you are learning and using your experience in right way and right manner.
3). 50 Lakhs people will be required only in India for digital/online or Internet marketing field. So, you can imagine how effectively and extensively this industry is growing a bigger pace.
Bhut sare log ye sochte hain kee kash hum bhi ghar baithe paise kama paate? Ya Kaash hum bhi kuch aisa karte jisse humein passive income generate hoti rehti? To hum aapko btana chahte hain kee ye sab bilkul possible hain agar aap main kuch kr ke dikhane kee chah hain ton. Ji han, aaap sab ne sahi padha Digital marketing ka sabse bada or sabse best benefit ye hain kee aap kuch bhi kr sakte hain or kisi bhi tareeke se chahe paise kama sakte hain. Ab aaap soch rhe hongey kee kaise. To aayeye jante hain kaise:
Ye digital marketing ka aisa hathiyar hai jisme paisa he paisa hain bss us krna or knowledge honi chaiye.
Isme teen log hote hain jisme aap ek intermediate kee bhoomika nibhate hain customer or company ke beech mai. Fir jo product ya service aapke through customer ko dee jati hain ussey aapko handsome commission milti hain.
Ye ek aisa tool hain jisse aap sabse pehle acche se samajh le. Fir iske baad iski guidelines follow krke aap apni site pe adsense lagva sakte hain or isi ke through aap bhut paisa kama sakte hain.
Earn or work as freelancer:
Aaj ke zamane mai ko job krna chahta hain? Sabko paisa kamana hai or vo apni convenience ke according. To aap digital marketing main career banaker as a freelancer bhi kaam kr skte hai.
Aayeye discuss krte hai iske kuch or mediums, types, verticals or channels kee:
SEO is search engine optimization. In this online marketing channel when any user search on Google and those results which comes under the Google which are organic results is known as SEO. Simple shabado mai yeh hai kee jo results Google ads ke neeche Google ke results main dikhte hain use SEO kehte hai. It is the process of promoting your business online in an optimized manner by following the guidelines of Google. It has two techniques the one is White hat and the other is black hat. However, the third technique is gray hat SEO. It has two types also like the one is On-page seo and the other is Off page SEO. In On-Page SEO those which are happening only on the website part like in coding part or in the backend or in the content or design part then it is known as On-Page SEO. On page SEO includes all the important technical things of the website. The other thing is off page SEO. In this type the people involved in doing the link building part. In this part if you make solid, potential and relevant back links then you will get the awesome rankings and business via Google.
Isey social media optimization kaha jata hain jisme hamare sare social pages like facebook, twitter, linkedin, pinterest, or Instagram aata hain. In sab social channels ko acche tareeke se optimize krne, inke likes, shares, engagements, reach badhana or issey business generate krna he main focus hota hai. Youtube bhi ek aisa powerful platform hai jaha par aap gajab kee engagement laa sakte hain.
So, this was the little bit introduction or overview about this great and awesome industry where you can’t imagine how much you can learn, expertise and earn.
3). Email Marketing:
Email Marketing ek aisa unique concept hai jisme emails ke duara apne products, services or brand kee marketing ya promotion kee jati hain.
4). Affiliate Marketing:
Isme 3 log mojood hote hai ek vo jo pehla person hota hai jise apne products sell krvane hote hain. Doosra vo jisey vo products bechne hote hain as an intermediate or teesra vo jo beech ke source se us service ya product ko buy ya purchase krta hai.
5). SMS Marketing:
Isme SMS ke jariye marketing kee jati hai. Aaj ke zamane main iss marketing ka bhi bhut bada effective factor hota hai.
6). E Commerce Marketing:
Aajj hazaro E Commerce portals chal rhe hain market mai. Lekin bina online marketing ke ye bhi sab thande hain. Digital marketing ke jariye ye accha business kheechte hai. Hum kis tarah se apne business ko online promote krke apne products ko sell kr skte hain hume ni pta.
7). Whatsapp Marketing:
Isme whatsapp ke jariye hum apne business ko promote kr sakte hain bhut he uumdaaa tareeke se.
Ton ye thi kuch jaankari ap sab ke liye kee digital marketing kya hai. Or acchi acchi updates pdne ke liye bne rhiye hmare sath or pdte rhiye digitalkyahai.com